You may have heard about mobile marketing, but not be quite sure what it is. There are a million different ways that this latest, greatest marketing method is defined, and just as many ways that it can be used. With so many different opinions surrounding mobile marketing, you might be wondering where to start. The following tips will give you a great way to begin utilizing mobile marketing.
Start by building a good database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is important to ask them for permission before you start. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
Be prompt with your messages. This goes along perfectly with being relevant. You can send out an email about something happening, but it doesn’t always translate when you need to send a text message. Don’t be too early or too late with your messages. For example, you can announce a sale minutes before the store opens, versus days.
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.
Try to limit the amount of offers you’re sending via your mobile marketing campaign. It can be a little tedious for you to sit there and devise so many alert messages and call-to-action lines to send out, and it can be really annoying to the people receiving them. Keep your messages at a minimum unless you really have something to say.
When you are marketing on the mobile network, you must keep your messages very short and to the point. People are using their phones because they do not have the time to sit in front of the computer and relax. So many people are in a rush and on the go, and you want to show your customers that you understand that and are not going to be a burden to them.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Here is another tip for those who wish to use qr codes for mobile marketing. When generating qr codes, be sure to use a free service. By choosing a free service, you can advertise without spending a dime to promote. Make sure the service has tracking so you can know who scans your codes.
You have to have your customer’s mobile number in order to do an effective mobile marketing campaign. So in your emails make sure to ask your customers to provide their cell phone numbers. If they give you their cell numbers you need to reward them with special discounts every now and then.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook’s page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
Make people who signed up to your mobile campaign special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your mobile marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.
Keep it brief! The messages that you include in your mobile marketing campaign should be short, urgent and clear! If you include a bunch of filler in them, the reader is not going to take the time to read through it. They will not find out what you are offering them. It will be a waste of your time!
Have your customers engage in your marketing process. Many people love taking videos with their phones and uploading them to the internet. You can ask people to make short videos of all the different ways to use your product and post these on your website. People will feel recognized for you showing there movie and you will be getting more advertisement.
Mobile marketing is the subject of furious debates all over the Internet. No two businesses view everything the exact same way, nor do they market the same way. One method might be useful for a certain business, but it may be useless to another. By reading the guidelines above, you should have picked up some advice and insight on getting started.
