Staying in touch with your customers is important if you want your business to succeed. There are many ways to do so, but one of the most effective is through email. You can use these messages to promote your business and let your customers know about new products or services you have available. Use the following tips to get started.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Referral programs are excellent methods of growing not only your email base, but also your customer base.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
To make a clear and memorable impact with every email, keep your marketing messages short and sweet. Every email should have a very clear message and should only include information, media and links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.
The more options you give your customers, the more effective your email marketing will be. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. Giving control to the subscriber will make them feel more comfortable. They will be more likely to sign up.
Give your customer a clear choice to opt in to your email marketing, and an easy way to opt out, in order to build customer confidence. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Diamonds may be forever, but permission is not. Even after you have subscriber permission, renew it somehow after around nine months, since that is the typical expiration date of permissions given. Not only will prospects feel respected by your polite behavior, you will rapidly identify who is really interested in your material.
Take every opportunity that comes up to be festive when you send out your emails. When there is a holiday try to tailor your emails to fit the occasion. Subscribers will be very appreciative of this, and they will feel as if you are human and not a robot. Offering holiday discounts is another great idea that ties into the festive theme.
Request your customers’ names on the opt-in form. They don’t have to give their whole names, but they should be required to at least give a first name. This allows you to tailor each message to the individual customer, which gives it a personal touch. Taking the time to address your potential customer by their name will cause you to stand out from the others.
While there are many strategies to finding the targeted customers, the best option is to let them sign up via your website, growing the campaign as your business and sales grow as well. You could even lists buy an email list, but always remember customers on your site need to be targeted customers.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
You want your sales list to be highly targeted. When you do this, you will help to ensure that consumers most interested in your products are receiving your emails. By making your mailing list seem like a place to receive tips for only those people who want to know more information about you, then you can build a mailing list that is more targeted while also making your mailing list seem much more authoritative.
Keep mobile users in mind when choosing the size of your message. You might be composing your emails on a monitor that has four or even five times the available pixels that a smartphone user has. Send your messages small or scalable so that everyone can read them easily and quickly.
By now, you should be aware of how effective a marketing medium email can be. It makes it easy to stay in touch with your customers and keep them up to date on what is happening with your business. If you put the advice from this article into practice, your business will boom.
